A typographic tool that challenges the use of gendered language.
Historically, typography has had the ability to convey nuances of voice through considered expression of form–but in a future where myriad typographic choices are at the disposal of designers and citizens alike, what possibilities exist for practical applications? Inspired by theories of linguistic relativity, Construk Sans employs typographic ligatures to realize an alternate version of the English language that is void of gendered words, including gendered pronouns.
A mysteriously-shareable interactive mobile experience.
Creative Direction, Copywriting, Strategy
In order to extend Juice Society's quirky iconographic ecosystem into the digital universe and mystify their growing customer base, we created a completely useless (but totally fun)
Digital Destiny Machine™ that uses the combination of numbers on the back of every juice bottle to generate short (and sometimes sweet) fortunes – accompanied by whimsical gifs from every artistic corner of the internet. www.somethingfun.xyz →
In Collaboration with Hunter Ellenbarger
Tyler's Dam That Cancer 2019
Logo Design, Branding
DTC is an Austin-based non-profit that builds awareness and funds for cancer research. It was founded by Mark Garza, a former Mother staffer, whose father passed away from cancer several years ago. I was tasked with revamping their identity for their 10th annual event.
Work done at Preacher →