Construk Sans

WIP

2019

A typographic tool that challenges the use of gendered language.

Speculative Design, Type Design

Historically, typography has had the ability to convey nuances of voice through considered expression of form–but in a future where myriad typographic choices are at the disposal of designers and citizens alike, what possibilities exist for practical applications? Inspired by the theory of linguistic relativity, Construk Sans employs typographic ligatures to realize an alternate version of the English language that is void of gendered words, including gendered pronouns. Read more →

Telefodo

2018

A typographic tool that challenges the use of gendered language.

Historically, typography has had the ability to convey nuances of voice through considered expression of form–but in a future where myriad typographic choices are at the disposal of designers and citizens alike, what possibilities exist for practical applications? Inspired by theories of linguistic relativity, Construk Sans employs typographic ligatures to realize an alternate version of the English language that is void of gendered words, including gendered pronouns.

In Pursuit

2018

A more candid and engaging way to learn about political candidates.

Interaction Design, Branding, Design Research

In today's era of Fake News and unbridled party tribalism, talking about politics is exhausting–and for many, voting can feel like a waste of time and effort. Supported by qualitative research collected over a one-month period, In Pursuit is a fictional website that aims to foster more interpersonal and systematic transparency within our democracy–ultimately encouraging politically-passive citizens to vote. After fielding a series of questions pertaining to policy, In Pursuit provides users with uniquely-designed "ballot guides" that allow for an at-a-glance view of politicians' political stances.

In Collaboration with Minh Cao and Jenna Ma

Juice Society

2017

A wellness brand that just wants you to feel good about yourself, goddamn*t.

Branding, Packaging, Naming

Juice Society is an Austin, Texas juice bar and wellness brand committed to creating functional beverages for their growing community of health-realists. To help tell their story to a new, larger audience, I was tasked with spearheading a visual overhaul for the brand that would clearly articulate its friendly, ‘No BS’ attitude amongst shelves of health products.

Photos by Caleb Kerr and Jana Cantua

Something Fun

2017

A mysteriously-shareable
interactive mobile experience.

Creative Direction, Copywriting, Strategy

In order to extend Juice Society's quirky iconographic ecosystem into the digital universe and mystify their growing customer base, we created a completely useless (but totally fun) Digital Destiny Machine™ that uses the combination of numbers on the back of every juice bottle to generate short (and sometimes sweet) fortunes – accompanied by whimsical gifs from every artistic corner of the internet. www.somethingfun.xyz →

In Collaboration with Hunter Ellenbarger

Orange Mag

2016

A student-run publication cultivated through activism, representation, and creativity.

Logo, Branding, Print Design, Leadership

My longest ongoing design endeavor has been my role as Design Editor and Creative Director at Orange Magazine, a completely student-run lifestyle publication aiming to promote meaningful dialogue within the greater Austin community by passing the mic to those with historically-excluded voices. Aside from designing our bi-annual print magazine, I design graphics for promotional events / music showcases organized by Orange, and lead a team of illustrators in creating engaging content to accompany our staff's writing – published online daily.

Misc.

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Tyler's Dam That Cancer 2019

Logo Design, Branding

DTC is an Austin-based non-profit that builds awareness and funds for cancer research. It was founded by Mark Garza, a former Mother staffer, whose father passed away from cancer several years ago. I was tasked with revamping their identity for their 10th annual event. Work done at Preacher →

Vimeo: The Decade 2018

Poster Design

To celebrate ten years of Staff Picks at SXSW, Preacher and Vimeo teamed up to create The Decade, a fully immersive theatre experience dedicated to 100 of the most iconic Vimeo Staff Picked films. I contributed posters for two of my favorites: Hi Stranger by Kirsten Lepore and Aspirational by Matthew Frost. Work done at Preacher →