branding, packaging, art direction, naming, strategy
The name itself says it all. An Austin, Texas juice bar and wellness brand committed to creating functional beverages for their growing community of health-realists. To help tell Juice Society’s story to a new, larger audience, I was tasked with spearheading a visual overhaul for the brand that communicated its friendly, ‘No BS’ attitude while creating unique packaging that would stand out against competition.